Psychology of Color
4 min readFeb 4, 2021
Get a load of this; Research shows that up to a whopping 85% of consumers say that COLOR is their biggest motivator when choosing a product. NGL, I’m pretty much the same. Even more so, 92% say that product and brand aesthetics are what persuades them most to make any purchase. So needless to say, the colors you choose for your brand are hella important.